Marketing uses logical conscious decision making (available to both empaths and psychopaths) to override the subconscious risk analysis machine (the metamind.)

One correction.  While Bernays and Freud believed him, this idea of humanity as a crazy herd was actually Dr. Totter. His ideas were not just used by the capitalist marketers as the example above, but simultaneously by the communists as well. So while marketing must obviously have some true premise, the cornerstone of it’s blanket justification have been used by the full spectrum of left and right to justify the destruction of the other.

Communists justified manipulation of ‘the herd’ to destroy capitalism, and capitalists justified manipulating ‘the herd’ to destroy communism.  Trotter outright fails the test for legitimate principle since it is wholly dualistic.  The dark side of Darwin, our new (new to Trotter and his well heeled followers) status as animals can mean anything, at any time, to anyone.  ‘Instincts of the herd in war and peace’ can be used to justify any action by either side in a conflict with diametrically opposed sides, so it must not justify anything at all.