Trust markets to a fault? Ask an ad man for the facts about behavior.

 

Great Interview with Rory Sutherland.  Turns out he, armed with some ideas from Richard H. Thaler has rather scathing (and pleasantly veiled) criticism of modern economics.   I have some reading to do, but it sure seems the Thaler’s ‘econs’ are EXACTLY like civgene’s economic view of psychopaths.  Logic or rational thought being the only thing making decisions for people in an economy is an absurd idea.

Marketing if you didn’t know finds it’s start with people like Edward Barnays,  Sigmand Freud’s nephew.  It, like a dead man’s switch, is a morally neutral tool.   Ranging from useful public service announcements, to nazi propaganda.   Rory certainly seems to want to do some good in the world, sharing his secrets.   Not only does this help us understand his trade, but ourselves.

Some quotes follow if you prefer to read.   Enjoy.

“One of the fantastic things, I always say, is that the digital world is like Galapagos Islands for the understanding of evolutionary psychology.  The little foibles of human behavior that crop up online.   Are very very telling in what the what deeper human mind really cares about.   What it finds attractive, more important what it finds repellent.  The system one brain (Earlier quote “primarily the subconscious”) is more about the avoidance of catastrophe than the attainment of perfection.”
 
“System one resides in the darker part of the brain.  System two(the logical conscious brain) is post rationalizing decisions taken by system one.”
 
“When we design experiences, or when we design choices , or when we design websites, it makes perfectly good sense to design them to work with our evolved psychology.  What we somtimes do is design products for what Richard Thaler calls ‘econs.’  Which is a completely imaginary species which has never existed.  That probably wouldn’t would have survived had it sprung up by chance which is that completely rational man beloved of economic models.  Which would be comepltely hopeless in any real world situation.”

 

Leave a Reply